Food Technology Neophobia Scale and Food Innovations Technology: Nutrition Needs & Business alignment for Next Normal
La Escala de Neofobia de Tecnología Alimentaria y la Innovación Tecnológica de Alimentos: Alineación de las Necesidades de Nutrición Alimentaria y los Negocios para la Nueva Normalidad
Resumen
Purpose: A proposal framework based on two recognized constructs over food innovations technology (FINT) and food technology neophobia scale (FTNS) involving consumers' nutrition needs and the businesses' opportunities. Methodology: Revision of literature about FINT-FTNS, post-COVID nutrition needs, and businesses with a questionnaire applied to 401 regular consumers (Oct-Dic-2021). Results: FINT-FTNS, suggests developing businesses based on the inclusion of indicators such as information media, the intention to purchase, the type of food technology with benefits to be consumed, and regulation policies to protect the consumer. Limitations: The snowball self-report sampling method may be a source of biased survey results because the survey is only in the Mexican environment, and it could be considered a limitation in the research scope. The food industry's innovation models indicate that more research is necessary to adapt external knowledge with socio-economic and institutional change. Conclusions: For the final framework's sides (FINT and FTNS), we have determined several suggestions based on nutritional, eating patterns, innovation, technology, and marketing concepts to improve the framework for business applications to foster a healthy food intake against chronic diseases for the next normal, to complement this research.
Palabras clave:
contemporary food, food innovations technology, food technology neophobia, consumers nutrition condition, business, COVID-19, next normalAbstract
Objetivo: un modelo como propuesta basado en dos constructos reconocidos sobre la innovación tecnológica de alimentos (FINT) y la escala de neofobia de tecnología alimentaria (FTNS) que involucra las necesidades nutricionales de los consumidores y las oportunidades de las empresas.
Metodología: revisión de literatura sobre FINT-FTNS, las necesidades nutricionales posteriores a COVID y la generación de negocios con un cuestionario aplicado a 401 consumidores habituales (Jul-Sep de 2021). Resultados: el modelo FINT-FTNS, sugiere desarrollar negocios a partir de la inclusión de indicadores como medios de información, intención de compra, tipo de tecnología alimentaria con beneficios a consumir y políticas de regulación para proteger al consumidor. La originalidad de la investigación se basa en un modelo integral FINT-FTNS final para desarrollar negocios. Limitaciones: el método de muestreo de autoreporte “bola de nieve”puede ser una fuente sesgada de resultados porque la encuesta sólo se levantó en el entorno mexicano. Los modelos de innovación de la industria alimentaria indican que se necesita más investigación para adaptar el conocimiento externo al cambio socioeconómico e institucional. Conclusiones: para ambos lados del modelo final (FINT y FTNS), se determinaron varias sugerencias basadas en conceptos nutricionales, de innovación, tecnología y mercadotecnia para mejorar el modelo en aplicaciones de negocios fomentando una ingesta de alimentos saludables contra enfermedades crónicas para la próxima normalidad.
Keywords:
alimentación contemporánea, tecnología de innovaciones alimentarias, neofobia de tecnología alimentaria, estado nutricional de los consumidores, negocios, COVID-19, nueva normalidadDescargas
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