Veganism and vegetarianism in the Mexican press in 2022: an analysis of arguments and sources
DOI:
https://doi.org/10.24836/es.v34i63.1423Keywords:
contemporary food, veganism, vegetarianism, Mexican press, content analysis, discourse analysisAbstract
Objective: To analyze the arguments and sources about veganism/vegetarianism in 2022 in the Mexican press, with the objective of how these movements are portrayed. Methodology: Applying content analysis, the arguments were classified by themes in an inductive way, identifying the sources. Results: Health, sustainability, and animal wellbeing are the issues most linked to these movements, portrayed in a positive light. Veganism had more prominence, and the own newsroom of the newspapers was the most cited source, followed by celebrities, scientific sources, and activists. Limitations: The analysis is limited to the Mexican press. Conclusions: A Latin American perspective is brought to studies on veganism/vegetarianism in the media. The coverage of veganism/vegetarianism by the Mexican press in 2022 was predominantly positive, so the pattern observed in previous press analysis in Anglo-Saxon countries is not repeated. Veganism seems to be more popular than vegetarianism.
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